San Diego Home Info by Gretchen Pagnotta
Gretchen and Alan Pagnotta Lead Sales in North San Diego County
Last year was one of the most challenging years we have worked in Real Estate. The short sales were more than challenging with delays and hurdles to jump and traditional sales had to compete with the distressed sales. Emotions were high with both buyers and sellers. No one was really happy! Sellers felt they are giving their home away and buyers need to be sedated to sign a contract thinking the market will fall further. Many times the appriasals came in below the contracted sales price causing another set of problems. So far 2012 has seen a welcome change! The inventory is down, buyers are purchasing and not saying they want to rent and sellers have come to terms with their values. There has never been a better time to sell and make another move! Granted if you are selling and cashing out I would wait a few years.
Coldwell Banker President’s Circle Award
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Alan and I will receive our award this next Tuesday. Year after year we consistently maintain a high sales volume. Our focus ia always San Diego North County. Each year we seem to sell homes in Rancho Bernardo, Poway, Carmel Valley, Escondido, Encinitas, Carlsbad, Fallbrook, Vista and also work with new home builders in these areas. We always enjoy first time buyers and work also with people scaling down, moving up, investors and luxury home buyers and sellers in North San Diego County. It takes tenacity, a huge amount of positive thinking and optimism, skillful negotiation and knowledge of the market. Thankfully with the help of Coldwell Banker we are given all the latest tools to help both buyers and sellers. Our global internet marketing and search engine optimization is outstanding. Currently we are working with 4 relocation buyers who found us on the internet. We just returned from the Gen Blue Coldwell Banker Training event in New Orleans. We have a whole new bag of tricks to implement. Social media is playing a huge part in how real estate is being marketed. We plan to launch a series of community videos and focus on lifestyle marketing for both buyers and sellers.